The Smart Company article: Retail tech startup Brauz secures $2.25 million in seed funding to compete with Amazon and eBay

Posted by Brauz on July 20, 2017
Blended Experience

Melbourne-based retail tech startup Brauz has recently secured an additional $1 million in seed funding from unnamed investors, bringing its total seed funding to $2.25 million since the startup was founded in 2015. Brauz is an online marketplace that uses predictive algorithms to help products find shoppers, rather than the other way around. Launched in April Read the full article…

Business Insider article: After rejecting $9 million two years ago this Melbourne retail tech startup just raised $2.25 million

Posted by Brauz on July 19, 2017
Blended Experience, Retail Technology

Melbourne startup Brauz has revealed it has completed its seed funding round after raising $2.25 million of capital. Brauz, which claims to bridge the gap between online and physical shopping by analysing shoppers’ habits then recommending where to find their favourite products locally, has now had its app in the Apple App Store for four Read the full article…

The Australian article: Brauz relishes Amazon retail opportunities

Posted by Brauz on July 18, 2017
Lee Hardham, Founder & CEO of Brauz

Most Australian retail firms are not exactly looking forward to Amazon’s imminent arrival but that’s not the case for Brauz, a retail startup that connects shoppers to brands in local bricks-and-mortar stores. Brauz CEO Lee Hardham, a former advertising executive of News Corp (publisher of The Australian), said despite the obvious benefits, about 50 per cent Read the full article…

Money Morning Australia: How to Make Brick-and-Mortar Retailers More Convenient

Posted by Brauz on July 18, 2017
Brick-and-Mortar, Inc. [NASDAQ:AMZN] is an amazing business. When investors think of Amazon, they usually think of the online retail business. But they do so much more, hence the nickname ‘The Everything Store’. Amazon offers cloud and data storage services. They own online game streaming business They even own a commercial spaceship company, Blue Origin. Read the full article…

How to Grow a Local Brand: Lois Hazel’s Story

Posted by Brauz on June 1, 2017

Lois Hazel’s brand begins and grows in Brunswick. It all started in 2014 when Lois followed her passion for creating an ethical and sustainable brand. In a huge creative studio, Lois and her team are doing wonders with fabrics. Her intricate designs and high-quality fabric have positioned Lois as one of the leading emerging designers Read the full article…

5 steps for your Survival in the Amazonian Retail Jungle

Posted by Brauz on February 14, 2017

The state of Australian’s Retail Industry is at risk, and it’s being spoken about everywhere. First, threats by Amazon were made, then we said goodbye to Aussie household names Pumpkin Patch and Payless Shoes. Six weeks into 2017 and already we’ve seen Marcs, David Lawrence, Herringbone and Rhodes & Beckett collapse into voluntary administration. The Read the full article…

How And Why Brauz Came To Be

Posted by Brauz on November 24, 2016
Lee Hardham with Apple's Steve Wozniak

From high achieving media executive to Brauz Founder and CEO, Lee’s journey has always been hallmarked by vision, drive, leadership and innovation.